Table by Jeffrey Day

Jeffrey Day Exhibits The Ashtray Ct Table

Jeffrey Day, the lead designer of the displayed work Table by Jeffrey Day spells out, In developing the Ashtray coffee table, the idea was to take some of our societies outmoded or benign products and give them a new life; to alter the “image” of how we interpret these shapes. The Ashtray shape for example carries with it a connotation of being unhealthy, smoking, a passing fad, and tobacco industry; conversely, in the past it was regarded that smoking was cool, hip, sophisticated etc… From those two competing ideas, the simple shape of a dished out square transforming into a circle has no assigned meaning. The interpretation is unique to each individual. .

Table by Jeffrey Day Images:

VIA: http://competition.adesignaward.com/design.php?ID=56635

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