Award Winning Filou & Friends Shop Design

Caluwier Olivier Reveals The Filou & Friends Shop Design

Caluwier Olivier, the lead designer of the awarded work Filou & Friends - Shop design by Caluwier Olivier explains, Flexibility is at the heart of the concept FIVE AM created for Filou & Friends’ new stores. More than a simple kids’ corner, the entire shop now revolves around a unique language, taken directly out of children’s imagination.FIVE AM came up with the idea of having a rail following the contours of the store. This rail works as a link to the metal playgrounds and work areas, which can take up different functions..

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