Floating Life
Floating Life is a series of illustrated posters about human emotions and personalities. The title refers to the ancient Lao-Zhuang school, which viewed life in the world as empty and described it as a floating life. The illustrations shape each character so that thoughts appear on the surface of the figure and not only in the mind. Each poster is joined by a written explanation of the emotion shown. The aim is to help viewers notice the details of the work and recognize emotions that occur in everyday life.
Floating Life To Help People by Lu Zhao was identified as an innovative representation of communication design by the A' Design Awards. Floating Life To Help People earned the Platinum A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious international design recognition program that rewards superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
